My notes on VON (Video on the Net) Jeff Jarvis' talk.
today a few more women
people of colour
at least 4 yarmulkes
on stage:
1 woman
only white folks
working party at night:
1 guy dealing poker
1 guy tending bar
2 women in low-cut dresses
4 different video games
attending party:
1 guy who told me that he threw ice down the dresses of the women working there and that they loved it
1 guy who decided to caress my back before
dozens of fun geeks and vloggers
1 bubbewho played Guitar Hero
There is a picture somewhere
My notes on Jeff Jarvis’ talk. This stuff< > is my observations.
what blogs didn’t do to get advertisers. happy that video can do
find us
authority
ads track perf
end blockbuster hit economy
vastness that matters
conversation
quality
Creative
find the right voice
direct, blunt, new roughness
less slick
never decide a new orthodoxy says Jeff
300,000/hr is the cost on non-fiction TV
it’s about recommending
find things only by recommendations.
about giving up control and figuring out how to make money out of that.
trust
viral is hard. “like a magnesium fire”
the good stuff is made in series by people who care by peopel who care to watch
creators distributors
ad sales
ad agencies
technologists
clients
determine standards for us all
metrics-advertisers need it across all platforms, demos and patterns
>value links and embeds more than just plays
>need context of where they appear
>trust and identity: how to identify who stuff comes from
>how can the advertisers find us
-simple need he saw when he came up w EW. we need new kinds of guides
we’re all critics and we’re all networks
blip like this
guides/curatos: just find the good stuff
promotion, traffic , infrastructure, ad sales (what we get fr tv)
need protection against regulation
creativity> new definition of better/best
shelley: translating the currency of value to the currency of wealth
“fame” confidence/ reliability
